2026 Australia/New Zealand (W Cosmetics) Channel Entry Business Participant Recruitment

Export documentation review, local marketing support (e.g., pop-up stores), retail channel entry assistance (W cosmetics), and potential expansion to other offline retail channels in Australia/New Zealand.

Small and medium-sized enterprises (SMEs) headquartered or with a branch/research institute in Seoul, possessing their own beauty (including inner beauty) brand (excluding distribution brands).

• Business application form (including business plan, personal information consent, and participation pledge).
• Business registration certificate (issued within the last 3 months).
• Corporate registration certificate (issued within the last 3 months).
• SME confirmation certificate (valid at the time of application).
• English product catalog.
• Standard financial statements (for 2024 and 2025).
• Export performance proof (if applicable).

1. 1Register and log in on the Seoul Economic Promotion Agency (SBA) website (www.sba.kr).
2. 2Navigate to 'Business Application' > 'Ongoing Projects' > '2026 Global Retail Channel Entry' and complete the application form.
3. 3Submit the required documents by the deadline (July 13, 2026, 23:59).