What does a Korean application form actually require?

Per KISED's printed programme pages: a business plan (사업계획서) and supporting documents (증빙서류), submitted online through the K-Startup portal. The plan's spending side is bounded by printed categories — prototype production, marketing, and IP filing and registration.

Where do the Canvas's nine blocks come from?

The Business Model Canvas was popularised by Alexander Osterwalder and Yves Pigneur's Business Model Generation. Its nine blocks — customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, cost structure — are a public framework, not a Korean government artefact.

Which Canvas block matters most to a Korean reviewer?

The one the budget can evidence. KISED's printed funding categories are prototype, marketing and IP — so value proposition without a prototype line, or channels without a marketing line, is the plan promising something the form cannot pay for.

What is the 중간평가 and why does it shape the plan?

The interim evaluation. KISED's page states the commercialisation fund is disbursed in stages through it, with amounts differentiated (차등지원). The plan you submit is the plan your progress is measured against.

Do I know the exact section headings of the form in advance?

Not from the programme overview pages — the printable form and its headings live in each year's 공고 attachments. What the overview pages do print is the budget categories and the evaluation structure, which is what the mapping in this post uses.

Is there a tool on this site for this?

Yes — the canvas workspace at /assistant/canvas maps a venture onto the same block structure, and the PSST generator at /assistant/psst drafts plans in the government's own format.

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The Business Model Canvas, mapped onto what a Korean 사업계획서 actually has to prove

A Korean application form does not ask for a strategy essay — it asks for a plan whose budget lines KISED prints in advance: prototype, marketing, intellectual property. Map the Canvas's nine blocks onto those categories and the interim evaluation stops being a surprise.

A seminar session walking entrepreneurs through the business model canvas on a projected slide

Founders treat the Business Model Canvas and a Korean government form as different genres. They are the same exercise with different enforcement: the Canvas asks nine questions once; the Korean system asks them again at evaluation, with money attached.

What the form actually requires

KISED's programme pages print the submission plainly: a business plan (사업계획서) plus supporting documents, filed online through the K-Startup portal.

The same pages print where the money can go. The commercialisation fund (사업화자금) covers prototype production, marketing, and IP filing and registration.

Those two facts convert the Canvas from theory into scoping. Every block you fill in must eventually justify one of those printed categories — or justify why it needs no money.

The nine blocks, mapped

Canvas block	Where it lands on a Korean application
Customer segments · value propositions	The problem-and-solution core the reviewer reads first
Channels · customer relationships	The marketing budget line
Key activities	The prototype production line — what you will actually build
Key resources · key partners	The IP filing line, and the team section
Revenue streams	The commercialisation path the programme exists to fund
Cost structure	The budget table, bounded by the printed categories

The exact section headings of the form itself live in each year's 공고 attachments — the overview pages do not print them, so this mapping stops where the pages stop. What the pages do guarantee is the budget categories, and the Canvas blocks that feed them.

Write it to survive the interim evaluation

KISED's printed support structure pays in stages: the 중간평가 gates continued funding, with amounts differentiated by its result.

That rule has a drafting consequence. A milestone in the plan is a promise with an exam date — prototype demonstrable, marketing executed, IP filed.

Frequently asked questions

What does a Korean application form actually require?: Per KISED's printed programme pages: a business plan (사업계획서) and supporting documents (증빙서류), submitted online through the K-Startup portal. The plan's spending side is bounded by printed categories — prototype production, marketing, and IP filing and registration.
Where do the Canvas's nine blocks come from?: The Business Model Canvas was popularised by Alexander Osterwalder and Yves Pigneur's Business Model Generation. Its nine blocks — customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, cost structure — are a public framework, not a Korean government artefact.
Which Canvas block matters most to a Korean reviewer?: The one the budget can evidence. KISED's printed funding categories are prototype, marketing and IP — so value proposition without a prototype line, or channels without a marketing line, is the plan promising something the form cannot pay for.
What is the 중간평가 and why does it shape the plan?: The interim evaluation. KISED's page states the commercialisation fund is disbursed in stages through it, with amounts differentiated (차등지원). The plan you submit is the plan your progress is measured against.
Do I know the exact section headings of the form in advance?: Not from the programme overview pages — the printable form and its headings live in each year's 공고 attachments. What the overview pages do print is the budget categories and the evaluation structure, which is what the mapping in this post uses.
Is there a tool on this site for this?: Yes — the canvas workspace at /assistant/canvas maps a venture onto the same block structure, and the PSST generator at /assistant/psst drafts plans in the government's own format.

Sources

KISED, 예비창업패키지 programme page — 사업계획서 submission, funding categories, 중간평가 staged support — read 2026-09-01
KISED, 초기창업패키지 programme page — funding categories and programme orientation — read 2026-09-01
Hero photograph: Business model canvas seminar by Christian Yakubu, Wikimedia Commons, CC BY-SA 4.0 — read 2026-09-01

Everything above is the rule as published. See how it applies to your case.