What does PSST stand for?

It is this site's name for KISED's startup business plan format — the 창업사업계획서 that KISED's commercialisation rungs evaluate. The form itself is Korean-first; PSST is how our tools refer to it and to the drafts written in its shape.

What are the nine sections?

Per the section registry our generator encodes: 1-1 창업아이템 배경 및 필요성 (background and necessity), 1-2 목표시장(고객) 현황 분석 (target-market analysis), 2-1 개발/개선 준비현황 (development readiness), 2-2 실현 및 구체화 방안 (realisation plan), 3-1 비즈니스 모델(수익 구조) (business model), 3-2 시장 진입 및 사업화 전략 (go-to-market), 3-3 사업 추진 일정 및 자금 운용 계획 (schedule and funding plan), 4-1 대표자(팀) 구성 및 보유 역량 (team and competencies), 4-2 장기적 사회적 가치 실현 계획 (long-term social-value plan).

Which sections are mandatory?

All nine, in our encoding — and 4-2, the long-term social-value plan, is flagged mandatory specifically for KISED's 2025/2026 evaluations. It is the section founders skip and the one the form expects.

Does the Grand Challenge use the same format?

No. Our registry carries a separate variant for the K-Startup Grand Challenge with English headings and without the KISED-only 4-2 social-value section. The two programmes evaluate different documents.

How does the plan connect to the money?

Section 3-3, the schedule and funding plan, is where the printed funding categories — prototype, marketing, IP — become line items. And because the 중간평가 measures progress against the submitted plan, 3-3 is also the exam paper for the later tranches.

Where is the authoritative version of the form?

In each year's 공고 attachments — the programme overview pages name the 사업계획서 but do not print the form. Our encoding mirrors KISED's numbering and is pinned by tests; the attachment you download with your call is what binds.

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PSST, section by section: the nine numbered blocks of KISED's startup business plan

KISED's 창업아이템 사업계획서 is a nine-section form — 1-1 background, 1-2 market, 2-1 readiness, 2-2 realisation, 3-1 business model, 3-2 go-to-market, 3-3 schedule and funding, 4-1 team, 4-2 social value. Our generator encodes the numbering; each year's 공고 attachment remains the binding document.

An open planner with blank weekly pages beside coloured pencils and glasses on a wooden desk

Every funding-ladder post on this site ends at the same document: the 사업계획서. This post opens that document.

The format below is the one our PSST generator encodes: section numbering and Korean titles mirroring KISED's own 양식, pinned by tests in our repository. The attachment in your 공고 remains the binding version.

The nine sections

#	Korean title	English reading
1-1	창업아이템 배경 및 필요성	Background and necessity
1-2	창업아이템 목표시장(고객) 현황 분석	Target-market analysis
2-1	창업아이템 개발/개선 준비현황	Development readiness
2-2	창업아이템 실현 및 구체화 방안	Realisation plan
3-1	비즈니스 모델(수익 구조)	Business model
3-2	시장 진입 및 사업화 전략	Go-to-market strategy
3-3	사업 추진 일정 및 자금 운용 계획	Schedule and funding plan
4-1	대표자(팀) 구성 및 보유 역량	Team and competencies
4-2	장기적 사회적 가치 실현 계획	Long-term social-value plan

The numbering is the reviewer's map. KISED's evaluators know the form by these numbers — a plan that reorders or merges them makes the reviewer's job harder for no gain.

How the sections talk to each other

Sections 1 and 2 are the argument: why this problem, for whom, how ready the answer is. Sections 3-1 and 3-2 are the business logic.

Section 3-3 is where the plan touches money — and because KISED's package funding is staged behind a 중간평가, 3-3 is the document your later tranches are measured against.

Section 4-1 is the team's evidence. Section 4-2 is the social-value plan — mandatory in our encoding for KISED's 2025/2026 evaluations, and the most commonly skipped section we see in drafts.

The variant that drops 4-2

The K-Startup Grand Challenge evaluates a different document: our registry carries a variant with English headings and no KISED-only social-value section. Applying the KISED format to that programme is a category error — match the format to the evaluator.

Frequently asked questions

What does PSST stand for?: It is this site's name for KISED's startup business plan format — the 창업사업계획서 that KISED's commercialisation rungs evaluate. The form itself is Korean-first; PSST is how our tools refer to it and to the drafts written in its shape.
What are the nine sections?: Per the section registry our generator encodes: 1-1 창업아이템 배경 및 필요성 (background and necessity), 1-2 목표시장(고객) 현황 분석 (target-market analysis), 2-1 개발/개선 준비현황 (development readiness), 2-2 실현 및 구체화 방안 (realisation plan), 3-1 비즈니스 모델(수익 구조) (business model), 3-2 시장 진입 및 사업화 전략 (go-to-market), 3-3 사업 추진 일정 및 자금 운용 계획 (schedule and funding plan), 4-1 대표자(팀) 구성 및 보유 역량 (team and competencies), 4-2 장기적 사회적 가치 실현 계획 (long-term social-value plan).
Which sections are mandatory?: All nine, in our encoding — and 4-2, the long-term social-value plan, is flagged mandatory specifically for KISED's 2025/2026 evaluations. It is the section founders skip and the one the form expects.
Does the Grand Challenge use the same format?: No. Our registry carries a separate variant for the K-Startup Grand Challenge with English headings and without the KISED-only 4-2 social-value section. The two programmes evaluate different documents.
How does the plan connect to the money?: Section 3-3, the schedule and funding plan, is where the printed funding categories — prototype, marketing, IP — become line items. And because the 중간평가 measures progress against the submitted plan, 3-3 is also the exam paper for the later tranches.
Where is the authoritative version of the form?: In each year's 공고 attachments — the programme overview pages name the 사업계획서 but do not print the form. Our encoding mirrors KISED's numbering and is pinned by tests; the attachment you download with your call is what binds.

Sources

Everything above is the rule as published. See how it applies to your case.