What does PSST stand for?

It is this site's name for KISED's startup business plan format — the 창업사업계획서 that KISED's commercialisation rungs evaluate. The form itself is Korean-first; PSST is how our tools refer to it and to the drafts written in its shape.

What are the nine sections?

Per the section registry our generator encodes: 1-1 창업아이템 배경 및 필요성 (background and necessity), 1-2 목표시장(고객) 현황 분석 (target-market analysis), 2-1 개발/개선 준비현황 (development readiness), 2-2 실현 및 구체화 방안 (realisation plan), 3-1 비즈니스 모델(수익 구조) (business model), 3-2 시장 진입 및 사업화 전략 (go-to-market), 3-3 사업 추진 일정 및 자금 운용 계획 (schedule and funding plan), 4-1 대표자(팀) 구성 및 보유 역량 (team and competencies), 4-2 장기적 사회적 가치 실현 계획 (long-term social-value plan).

Which sections are mandatory?

All nine, in our encoding — and 4-2, the long-term social-value plan, is flagged mandatory specifically for KISED's 2025/2026 evaluations. It is the section founders skip and the one the form expects.

Does the Grand Challenge use the same format?

No. Our registry carries a separate variant for the K-Startup Grand Challenge with English headings and without the KISED-only 4-2 social-value section. The two programmes evaluate different documents.

How does the plan connect to the money?

Section 3-3, the schedule and funding plan, is where the printed funding categories — prototype, marketing, IP — become line items. And because the 중간평가 measures progress against the submitted plan, 3-3 is also the exam paper for the later tranches.

Where is the authoritative version of the form?

In each year's 공고 attachments — the programme overview pages name the 사업계획서 but do not print the form. Our encoding mirrors KISED's numbering and is pinned by tests; the attachment you download with your call is what binds.

PSST, section by section: the nine numbered blocks of KISED's startup business plan

Published 1 September 20263 min read3 primary sources

KISED's 창업아이템 사업계획서 is a nine-section form — 1-1 background, 1-2 market, 2-1 readiness, 2-2 realisation, 3-1 business model, 3-2 go-to-market, 3-3 schedule and funding, 4-1 team, 4-2 social value. Our generator encodes the numbering; each year's 공고 attachment remains the binding document.

An open planner with blank weekly pages beside coloured pencils and glasses on a wooden desk

On this page

The nine sections
How the sections talk to each other
The variant that drops 4-2

Every funding-ladder post on this site ends at the same document: the 사업계획서. This post opens that document.

The format below is the one our PSST generator encodes. Section numbering and Korean titles mirror KISED's own 양식, pinned by tests in our repository. The attachment in your 공고 remains the binding version.

The nine sections

#	Korean title	English reading
1-1	창업아이템 배경 및 필요성	Background and necessity
1-2	창업아이템 목표시장(고객) 현황 분석	Target-market analysis
2-1	창업아이템 개발/개선 준비현황	Development readiness
2-2	창업아이템 실현 및 구체화 방안	Realisation plan
3-1	비즈니스 모델(수익 구조)	Business model
3-2	시장 진입 및 사업화 전략	Go-to-market strategy
3-3	사업 추진 일정 및 자금 운용 계획	Schedule and funding plan
4-1	대표자(팀) 구성 및 보유 역량	Team and competencies
4-2	장기적 사회적 가치 실현 계획	Long-term social-value plan

The numbering is the reviewer's map. KISED's evaluators know the form by these numbers. Reorder or merge them and you make the reviewer's job harder for no gain.

How the sections talk to each other

Sections 1 and 2 are the argument: why this problem, for whom, how ready the answer is. Sections 3-1 and 3-2 are the business logic.

Section 3-3 is where the plan touches money. KISED stages package funding behind a 중간평가, so 3-3 becomes the document your later tranches answer to.

Section 4-1 is the team's evidence. Section 4-2 is the social-value plan. Our encoding makes it mandatory for KISED's 2025/2026 evaluations, and it is the section drafts skip most often.

The variant that drops 4-2

The K-Startup Grand Challenge evaluates a different document. Our registry carries a variant with English headings and no KISED-only social-value section. Applying the KISED format to that programme is a category error — match the format to the evaluator.

Frequently asked questions

What does PSST stand for?: It is this site's name for KISED's startup business plan format — the 창업사업계획서 that KISED's commercialisation rungs evaluate. The form itself is Korean-first; PSST is how our tools refer to it and to the drafts written in its shape.
What are the nine sections?: Per the section registry our generator encodes: 1-1 창업아이템 배경 및 필요성 (background and necessity), 1-2 목표시장(고객) 현황 분석 (target-market analysis), 2-1 개발/개선 준비현황 (development readiness), 2-2 실현 및 구체화 방안 (realisation plan), 3-1 비즈니스 모델(수익 구조) (business model), 3-2 시장 진입 및 사업화 전략 (go-to-market), 3-3 사업 추진 일정 및 자금 운용 계획 (schedule and funding plan), 4-1 대표자(팀) 구성 및 보유 역량 (team and competencies), 4-2 장기적 사회적 가치 실현 계획 (long-term social-value plan).
Which sections are mandatory?: All nine, in our encoding — and 4-2, the long-term social-value plan, is flagged mandatory specifically for KISED's 2025/2026 evaluations. It is the section founders skip and the one the form expects.
Does the Grand Challenge use the same format?: No. Our registry carries a separate variant for the K-Startup Grand Challenge with English headings and without the KISED-only 4-2 social-value section. The two programmes evaluate different documents.
How does the plan connect to the money?: Section 3-3, the schedule and funding plan, is where the printed funding categories — prototype, marketing, IP — become line items. And because the 중간평가 measures progress against the submitted plan, 3-3 is also the exam paper for the later tranches.
Where is the authoritative version of the form?: In each year's 공고 attachments — the programme overview pages name the 사업계획서 but do not print the form. Our encoding mirrors KISED's numbering and is pinned by tests; the attachment you download with your call is what binds.

Sources

Everything above is the rule as published. See how it applies to your case.